Wednesday, January 27, 2010

One For One


I would like to congratulate CLAY COOPER on his recent purchase of Tom's Shoes. For every pair of Tom's you buy, Tom's will give a pair of shoes to a child in need. "One For One". Not 5% of your purchase goes to support this charity. You buy a pair and Tom gives a pair. Thanks to Clay, Jaunito or Jaunita can now play soccer and not worry about what they might step on. Sure it's clever marketing(/charity) but I would rather participate in marketing that give shoes to barefoot kids in Argentina than marketing that helps a Nike exec install a Cristal filled hot tub with a stripper pole in his summer cottage. Plus, it turns out charity is extremely comfortable.

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